Location Advice · Allen C. Buchanan, SIOR
Zero Sum Game in Commercial Real Estate: The Myth of Winning at All Costs
I’ve been reflecting lately on the term "zero sum game." It’s one of those phrases that gets thrown around often in business, particularly in negotiations. The idea is simple: in a zero-sum game, one party’s gain is another’s loss. If I win, you lose. If you win, I lose. The sum…